★ 2023 Pulitzer Prize for Local Reporting
Advertising & Sponsorship · 2026

Mississippi's largest newsroom. Your message, statewide.

Founded in 2016, Mississippi Today is a trusted source of independent reporting for communities across the state. Newsletters, web, sponsored content and live events put your brand alongside journalism Mississippians rely on.

Who we reach
375K
Monthly Pageviews
56K
Newsletter Subscribers
100K+
Social Followers

Independent journalism for all of Mississippi.

Founded in 2016, Mississippi Today is the state’s largest newsroom and a trusted source of independent reporting. Through investigative, explanatory and accountability journalism, Mississippi Today serves communities across the state with in-depth coverage of government, education, health care, justice and the issues shaping Mississippi’s future.

A winner of the 2023 Pulitzer Prize for Local Reporting, Mississippi Today is the flagship newsroom of Deep South Today, a nonprofit network dedicated to strengthening local journalism across the South. Mississippi Today’s reporting is free to access and supported by philanthropic foundations, members and donors committed to public service journalism.

Mississippi Today article: Anna Wolfe and Mississippi Today win Pulitzer Prize for The Backchannel investigation
Pulitzer Prize
Winner, Local Reporting
Anna Wolfe, “The Backchannel,” 2023
Pulitzer Prize
2023 Winner,
Local Reporting
Mississippi Today
Since 2016
Mississippi’s Largest
Newsroom
Statewide, in-depth coverage
Always Free
Free to Access
Public service journalism

Who funds us?

A nonprofit newsroom supported by readers, philanthropy and partners.

Organization

Member ofDeep South Today
Tax status501(c)(3) nonprofit
EIN#47-2158741

Mississippi Today is a nonprofit newsroom that operates as a member of Deep South Today, an incorporated nonprofit organization exempt from federal income tax under section 501(c)(3) of the Internal Revenue Code, EIN #47-2158741.

We are funded by a combination of individual donations, grants, advertising and sponsorship, public events, and other revenue streams. If you would like to request more information about our finances, please get in touch.

Individual donationsGrantsAdvertising & sponsorshipPublic eventsOther revenue streams

You can view a full list of Deep South Today donors and sponsors on our website.

Our Reach

Who we reach.

375K
Monthly pageviews on mississippitoday.org
56K
Subscribers across our newsletters
100K+
Social Followers

Mississippi Today reaches readers across the state on the web, in their inboxes and on social media.

You can view a full list of Deep South Today donors and sponsors on our website.

Four ways to reach Mississippi.

Every placement is clearly labeled and kept separate from our editorial content, so your brand appears alongside journalism readers already trust.

01 — Digital

Newsletter Advertising

Promote your business or event across one of our nine newsletters, where we cover a variety of topics from top stories to healthcare, from education to business and sports.

Reach 56,000 subscribers who opted in to hear from Mississippi Today, directly in their inboxes.

02 — Digital

Online Advertising

Our award-winning website offers excellent visibility and great click-thru rates for your banner ads.

Placements include the home page, right rail, above-story and in-story positions on mississippitoday.org, with 375,000 monthly pageviews.

04 — Live

Live Event Sponsorship

Highlight your organization at our annual All In on Mississippi, The Comeback Festival or one of our other live journalism events.

Sponsors are part of the program, from pre-event promotion to on-stage recognition and post-event coverage.

Let’s build your campaign.

Tell us about your goals and we’ll put together a package across newsletters, web, sponsored content and events.

Advertising & Sponsorship revenue@deepsouthtoday.org

Deep South Today advertising and promotional terms.

All advertising and promotional orders accepted by Deep South Today dba Mississippi Today and/or Verite News (hereafter “Deep South Today” or “Publisher”) are accepted subject to the terms and conditions set forth below (hereafter the “Agreement”). If there is any conflict between the terms and conditions of this Agreement and any insertion order or other documents provided by the advertiser or its agent, the terms and conditions of this Agreement shall govern. For the avoidance of doubt, submission of any advertising or promotional orders constitutes an acceptance of the terms and conditions of this Agreement. No preprinted or referenced terms or conditions in any insertion order, reservation orders, blanket contracts, instructions, or documents other than this Agreement will be binding on Deep South Today.

The parties agree as follows:

Also available at mississippitoday.org/about/advertising
Use of the Deep South Today Trademarks and the names of Deep South Today Publications

The advertiser and its agency jointly and severally represent and warrant that they will not use the name(s) of any Deep South Today publication or of Deep South Today in any manner, including, without limitation, in promotional or informational material for the advertised product or service without the express written consent of Deep South Today in each instance.

Submission of Advertising Materials and Deep South Today Approvals

Deep South Today’s approval of the advertiser’s advertising and promotional materials will not imply a representation or belief that such materials comply with applicable law and will not have any effect on the advertiser’s representations and warranties or indemnification obligations hereunder.

Deep South Today reserves the right to accept or decline any advertisement, promotion, or sponsorship in its sole discretion.

Deep South Today reserves the right to adjust the website, layout, and content of any Deep South Today publication for any reason at any time.

Deep South Today may decline to accept advertising or promotion that it knows or believes to be misleading, inaccurate, fraudulent, or illegal, or that fails to comply, in Deep South Today’s sole discretion, with its standards of decency, taste or dignity.

Deep South Today may reject any advertising or promotion that blurs the distinction between news and advertising or promotional content in a manner that, in Deep South Today’s judgment, could confuse readers. To clearly distinguish advertisements and promotions from content, all advertisements and promotions with white backgrounds must include a border of contrasting color. Additionally, all paid brand messaging is clearly labeled as sponsored content and is placed within a sponsored content box, to ensure clarity and separation from editorial content.

Please allow a minimum of 7 days for launch of any advertising or promotional materials. The advertiser and or agency must submit all such materials at least 7 business days prior to launch date to allow for proper scheduling and review. Holidays may require an extended period between submission and launch dates. The advertiser and/or agency must furnish all necessary copy, artwork, and components essential for advertising and promotion production by the applicable submission deadline.

Deep South Today reserves the right to reject or cancel any advertising or promotion, temporarily alter insertion days, decrease ad size, or suspend advertising or promotional publications, at any time and for any reason, including without limitation to limit the advertising or promotional pages in any edition, without liability, even though the advertisement or promotion was previously acknowledged or accepted.

Payment Terms

All advertising placements and promotional services are for cash in advance. Rates and restrictions are subject to change at any time, at the discretion of Deep South Today. The advertiser and its agency are jointly and severally liable to pay to Deep South Today’s publications the costs of advertising and promotions placed with Deep South Today’s publications in accordance with the terms and conditions set forth herein.

Limitation of Liability

Deep South Today shall not be held liable for failure to publish any advertisement or participate in any promotional activity, and it shall not be responsible for any damages resulting from non-publication or non-participation, any consequential, incidental, special, or indirect damages of any kind arising under or in connection with this Agreement or its publications or its participation in any promotional events or activities, or any other damages in excess of the fees actually paid to Deep South Today or its publications hereunder for the relevant advertisements or promotional activities during the six (6) months preceding the date the claim first arose.

The Publisher disclaims responsibility for any omission or errors in advertisements and promotions. No credit will be provided for such errors.

The advertiser and agency jointly and severally commit to defending and indemnifying Deep South Today against all liabilities and expenses, including judgments, attorney’s fees, and costs, arising from claims related to the contents of any published or displayed advertisements or promotions submitted by the advertiser or agency.

The advertiser and agency assume sole responsibility for all statements, endorsements, and other claims contained in the advertisements or promotions they submit for publication and commit to defending and indemnifying Deep South Today from liability, loss, or expense stemming from claims of libel, false advertising, unfair trade practices, unfair competition, trademark, copyright, or patent infringement, and privacy rights violations resulting from the publication of the advertisements and promotions they submit.

Additionally, the Publisher shall not be held liable for any damages of any kind, arising out of or resulting from any claim of a third party related to or arising out of the Publisher’s participation in any promotional events or activities, such as trade shows attended by Publisher, including any such claims arising from the Publisher’s negligence.

Force Majeure

All orders accepted under this Agreement are subject to acts of God, fires, strikes, accidents, and other occurrences beyond Publisher’s control (whether like or unlike any of those enumerated herein) that prevent Publisher from partially or completely producing, publishing, or distributing Mississippi Today’s publications and periodicals. Publisher will have no liability for any delay or failure resulting from the foregoing occurrences.

Agency

If insertion orders, reservation orders, blanket contracts, instructions or documents are executed on behalf of the advertiser by its agency, the agency represents and warrants that it has the authority to bind the advertiser to the terms of this Agreement and agrees to indemnify the Mississippi Today from and against any and all claims, damages, losses, liabilities, costs and expenses, including reasonable attorneys’ fees arising out of any actual or alleged breach of the foregoing warranty.

General Provision

This Agreement represents the entire agreement between Mississippi Today and the advertiser and replaces any prior agreement or proposed variation. This Agreement may be modified, altered, or amended only by mutual written agreement executed by Mississippi Today and the advertiser or their respective designees. Nothing in this Agreement shall create an agency, partnership, or joint venture between Mississippi Today and the advertiser or agency.

This Agreement will be governed by the laws of the state of Mississippi without regard to conflict of law statutes. If any portion of this Agreement is declared illegal, void or otherwise unenforceable by a court of competent jurisdiction, the remaining provisions will not be affected, but will remain in full force and effect.